Just a few of the ways Vacation Travel
Incentives products can work to increase your sales:
The following are a few examples of how clients have successfully used our Travel Incentives Certificates:
Auto Dealers
Gift for test driving
Extended warranty sales
Filling out loan application
Weekly drawing for just visiting showroom
Banks/Mortgage
Employee rewards
Customer loyalty gift
Employee Incentives
Increase CD deposits
Increasing loan amounts – Refinance
Gift for opening a checking/savings account
Reward for completing credit card application
Clubs/Associations
Refer a friend
Renewal bonus
Member benefit
Increase memberships
Call Centers
Closing Gifts
Retail Programs
Appointment setting
On Time Bonus Gifts
Employee Incentives
E-Commerce Business
Used to start highly profitable home business
Gift with on-line purchase of a minimum dollar amount
Motivate consumer to sign up for on-line services or memberships
Increase effectiveness of banner advertising by offering vacations to site visitors
Health/Fitness
Refer a friend
Employee Incentives
Increase membership
Manufacturers
Gift with purchase
Employee incentives
Promote warranty sales
Launching new products
Retailers
Increase floor traffic
Employee Incentives
Customer retention gift
Extended warranty sales
Anniversary Sales Events
Increase in-store spending
Service Providers
Upgrade bonus
Gift for new clients
Gift for completing survey
SUCCESSFULL APPLICATIONS
With the proper application, vacation and travel incentives are
significantly more effective than hard premiums and discount offers.
The following are examples of how certain types of businesses have
increased their marketing efforts by using incentive travel products:
Financial Institutions
– Checking Account
• Method: Direct Mail and Print
Media
• Offer: A 3-day / 2-night mini vacation
for opening a new checking account
• Result: An increase of 8% to 13% in acquisitions,
depending on the financial institution
Mortgage
Companies - Mortgage Applications
•
Method: Advertising on the
Web
•
Offer: Receive a complimentary 3-day /
2-night mini vacation for completing a mortgage
application online
•
Result: An increase of 30% in applications
Automobile Industry
Test Drive
•
Method: Direct Mail
•
Offer: Receive a complimentary 3-day /
2-night mini vacation
•
Result: A 25-27% increase in test drives
over any other offers previously used
Buying Car
•
Method: Direct Sales
•
Offer: A complimentary 7-night cruise or
condo vacation if they buy car
•
Result: An increase in after-market sales
of 20%
Clubs/Membership Outlets/Affinity
Groups - Membership Drives
•
Method: Various – Direct
Mail, Telemarketing, Print Media, Internet
•
Offer: Various vacation certificates.
•
Result: A 22% increase in memberships
Renewals
•
Method: Various – Direct
Mail, Telemarketing, Print Media, Internet
•
Offer: Various vacation certificates
•
Result: Increases in renewals between 10%
and 18% depending on the organization
Surveys show that most cash award recipients
use the money to pay for food or reduce their debt. But if
you ask recipients about their vacation award few years later,
they will remember all the details of their wonderful travel
experience.
